To like or not to like that is the question!
Update: Please visit Facebook just published a very interesting video! Liking allowed for Blog Giveaways! for current information regarding Facebook Pages Terms.
Up until a week ago it was a grey area for me until a read a fabulous article on another blog. It got me thinking. The article stated, and rather clearly that having a reader like, even for bonus entries is against Facebook Promotional Guidelines. The blogger even had a Facebook account manager confirm this.
Just to verify, I hunted, and I do mean hunted down the email of two account executives at Facebook and one was kind enough to reply to my email.
I have a huge question that I cannot seem to get answered. I own a Giveaway and Review Blog, Leslie Loves Veggies. I also have a FB Fan page for this website… https://www.facebook.com/
When I run a giveaway for a company, large or small, I was asking my Readers to ‘like’ my FB page and the sponsor page for a BONUS entry.
After reading and re-reading the Facebook Promotions Guidelines over and over and over again. I don’t know if I am in violation. I stopped using FB liking as a bonus entry a few days ago, and some of my sponsors are not happy and are not in agreement with my decision.
This is the section that I am referring to:
4. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
Can I have my Readers like a Facebook Page for bonus entry into a giveaway?
Thanks so much!
Leslie Loves Veggies
Here is the reply I received from Tamara Rosenbaum, Account Executive at Facebook. The answer is crystal clear folks!
Tamara Rosenbaum has sent you a message.
Subject: RE: Facebook Promotions Guidelines
This is against our guidelines. Per the clause below, you cannot use any native tool of facebook as a method of entry. Therefore, you cannot have users like the page to get bonus entries, there is no way for you to track that nor pull a full list of your facebook fans anyways.
Leslie Loves Veggies will not be using ‘liking’ on Facebook as a means of entry into my giveaways until further notice. Please feel free to like my Leslie Loves Veggies FB Fan Page. I do love my fans!
*clause below refers to my email